AWS React/Vite front end
The premium ESA brand experience, motion, media, admissions pages, and conversion flow remain custom coded.
Heritage Academy ESA | Kinsta WordPress POC
Custom ESA front end. WordPress editing layer.
This coded theme demonstrates the hybrid architecture: the premium ESA React/Vite marketing site can stay on AWS while Kinsta WordPress handles editable news, staff, and operational content.
React/Vite
Marketing stays premium
Kinsta WP
Content becomes editable
No iframe
Native templates and SEO
The Better Hybrid
Heritage gets WordPress editing without sacrificing the ESA experience.
This proof-of-concept does not convert the ESA site into WordPress. It shows how WordPress can own selected editable content while the high-end marketing site remains a custom application.
Kinsta WordPress content layer
Editors manage news, updates, staff profiles, and future content through familiar WordPress screens.
Native pages instead of iframes
WordPress output is styled with branded PHP templates, keeping content shareable, indexable, and visually aligned.
Editable Where It Matters
Use WordPress for content that changes. Keep the brand system coded.
Stays coded
- ESA homepage, admissions funnel, and high-impact media sections
- Premium interactions, performance tuning, and campaign landing pages
- Design system, typography, CTAs, and conversion-focused layout
Becomes editable
- News, event updates, admissions reminders, and announcements
- Staff and coach profiles using native WordPress fields
- Future evergreen pages where editorial control matters most
Why Not a Full Rebuild?
A full WordPress rebuild would solve the wrong problem.
The ESA marketing site already benefits from a custom React/Vite build: strong art direction, tailored sections, controlled performance, and a premium athletic feel. The missing piece is an editor-friendly layer for content that changes after launch.
This Kinsta proof keeps those responsibilities separated. WordPress gives Heritage publishing control without forcing the entire brand experience into a page builder.
News / Updates
Normal WordPress posts, branded like ESA.
Why this avoids iframe content
Content Strategy
WordPress becomes the editable layer
Demo Update
Hybrid architecture keeps ESA premium
Architecture Note
Staff / Coaches
A native custom post type for editable profiles.
ESA Academic Advisor
Student Support
ESA Performance Coach
Training Team
ESA Athletic Director
Program Leadership
Client Demo Ready
The pitch is simple: keep the premium site, add the editable layer.
This WordPress theme is intentionally coded, lightweight, and direct. It proves Heritage can edit selected content in WordPress while preserving the ESA marketing site as a custom AWS-hosted experience.